4 ways to ruin your sites SEO

This email will be shorter than the emails I usually send.

But if you aggressively implement all 4 points below… I (daresay) you will see a MASSIVE bump in traffic and revenue.

All of these are 100% mandatory to SEO success.

If you can’t or won’t do them… your results will be impressively mediocre.

And if you’re cool with mediocrity… perhaps this isn’t the place for you.

So… make sure you’re not skipping any of them. — this applies to all types of  websites, not just eCommerce.

All right here goes nothing:

4 Ways To Ruin Your Site’s SEO

1) Not producing enough content

Creating just one page and hoping that you rank for your target keyword isn’t a strategy – it’s a prayer. 

Google wants to rank sites that are topical experts.

To do that, you’ll need to publish content that shows that you are the topical authority on that particular topic.

Let me give you an example:

Let’s say you were shown two websites while trying to find more information about a particular health condition:

Site A: Has 1 page about a particular health condition

Site B: Has 100 pages about that health condition, full of FAQs, links to medical journals, and supporting content.

Which one would you choose?

You’re obviously going to pick Site B. It has more information and naturally, you’re more inclined to trust it because it looks credible and has presented itself as the subject matter expert. 

Google will choose the same. 

2) Producing random content:

I’ve worked with a lot of brands who have taken a crack at SEO, whether it was in-house or with another agency.

And one thing I’ve noticed is…

They usually end up writing whatever they feel like.

Essentially, they’d find a few keywords from a keyword research tool (or won’t do any keyword research at all), then get straight to writing the content.

They’d usually write about things they think are relevant to the business.

Here’s the deal:

THIS

DOES 

NOT

WORK

Because if you’re doing this and your competitors have an actual strategy then…

You are wasting your time – your competitors will crush you and you’ll have just wasted countless dollars & hours for nothing!

If you’re writing random content, I’m going to assume that you’re also not building internal links correctly.

Which brings me to my next point…

3) Not building internal links

A common mistake that new SEOs make (including myself at one point) is…

They don’t build any internal links.

They write content and then completely forget about building internal links.

And in the end, they’ve created a ton of great content that’s just wasting away on the site, with no traffic or revenue to show for it. 

You see…

Writing great content is only the first step. 

Google can’t index pages that it can’t easily find and the more links you have pointing to a page, the easier it becomes to index.

4) Not building backlinks

Now…

There are niches out there where you can get by without building backlinks.

But it takes a very long time because…

The only way to win those SERPs is by having 1) the highest-quality content in the niche and 2) completely covering the topical authority in that same niche. 

Which is hard. 

So, building links helps you overcome 1) lower-quality content and/or 2) the content gap between you & your competitors. 

If you and your competitors are writing the same kind of content and you’re building more links than them…

You will beat them. End of story. 

Sure, backlinks are heavy on the pocket and are sometimes hard to build. But trust me… they are very worth it.

If you want to build high-quality backlinks and steal your competitor’s clients, watch this video to learn the 5 backlink methods we use every single day.”.

Until next time,

Kai Cromwell