6 tips to optimize your collection pages

Look…

I cannot be loud right now.

I’ll be whispering through this entire email because I’m surrounded by 3 hitmen appointed by the white hats.

Apparently, they do not like reading my emails just because I buy links and think that unstructured content will rank.

But that doesn’t stop me from sending value bombs like these to your inbox:

Below are the six tips to optimize your collection pages so that they rank in the #1 spot and print you cash at every single hour of the day.

1) Find a transactional keyword that has high-purchase intent and ideally, low competition

It’s easy to find keywords with purchase intent. Unfortunately, most of them will be competitive. 

This shouldn’t be news to you. Nobody said it’d be easy to rank #1 on Google. 

The key here is to identify a keyword that signals purchase intent, not informational intent. 

You wouldn’t optimize a collection page for something like “benefits of protein powder.” But you would optimize it for something like “vanilla protein powder,’ because this signals buying intent. 

2) Optimize the page by adding this keyword to the…

1. Title/H1

2. Meta Title (front-loaded)

3. Meta Description (also front-loaded)

4. URL Slug (.com/collections/{target-keyword})

5. Image Alt Text (if you have a banner image on the collection page)

6. Several times to the collection description (more on this in step 3)

3) Redesign the page to include extra content beneath the product grid

Shopify collection descriptions natively populate at the top of the page. But you need 400-600 words of content on these types of pages to rank. 

And you can’t have a massive wall of text above the products on that page, nobody will ever see them! So you need to redesign the page a bit.

Here’s what it would look like:

Your H1 is the target keyword. You want to add a 200-300 words short category description that includes the target keyword in the first sentence and introduces the primary benefits of the category.

Then you’ve got the product grid itself. 

And below that, a 500-600 word longer, in-depth collection description that includes the target keyword in the H2s, H3s, and body content.

Every H2 and H3 will obviously not be the same. You have to vary them but you should include variants or close synonyms of the target keyword.

4) Write relevant blog content to build topical authority around that particular collection

This is extremely important.

There’s no specific number of blogs you need to write to amass topical authority, as this will vary between SERPs. 

If someone is thinking about buying protein powder, figure out what kinds of things they want to know or questions they need answered before purchasing. Then, write content to cover all of those things. 

5) Build internal links from each of those blogs to the collection.

After you publish your content, you must build internal links from each of those blogs to the collection.

Because you want to build topical authority to rank the collection pages. If you write the blogs and don’t build any links, you won’t build any topical authority. 

The link that points towards the collection page should be the first internal link in each of those blogs. Aim to place it within the first 150-200 words, if not earlier. 

Make sure to use relevant anchor text.

6) Build internal links between the blogs

These links and anchors should be located after the money link and help Google & users better crawl your website. 

Any questions? 

No? 

Great, go execute.