7 minute SEO trick (again)

A few weeks ago, I showed you a 7-minute trick to boost your rankings on old or underperforming content.

ICYMI, here it is again:

I suggested that you use it on old blog content, but it also works wonders on collection pages. And if you’re an eCom nerd like myself, these are the pages you really care about.

We brought on a new brand 32 days ago and used this exact framework to update 33 of their most important collections.

Our Head of Content surgically went through each piece of copy and supplemented in the missing keywords.

Each of those 33 collections immediately jumped a few positions in the rankings, many of them into the top 3 spots.

This is just the beginning for them — they’re on an enormous growth path with SEO.

I don’t share these tips for fun — I share them because they work and doing them will directly result in your brand making more money without increasing your Meta spend.

If you haven’t yet used this quick trick to update your content, I suggest you do it right now, unless you’re not interested in making more money, then I guess do whatever you want.

Catch you on Wednesday.

Kai