How to build structured backlinks to your site?

If there’s one thing in SEO that can:

• Rank your site at the top of Google

• Make you more money

• Buy you that dream sports car  

• And land a date with the cute barista who’s “obviously” flirting with you 

Then it’s gotta be…

Backlinks.

We already know how important they are when it comes to leaving dusting your competitors and fighting for the #1 position, BUT most people don’t build 'em right.

Some say buying links is a sin —- you know who I’m talking about.

Some think that buying links on Fiverr with their lunch money is going to solve all of their problems.

And the others… well… never build them at all.

I will be sharing exactly how we structure backlinks for our agency clients, so you can replicate the same framework for your eCommerce brand, niche/media site, local biz, or whatever other site you’re building.

Let’s dive into today’s email:

How to structure backlinks to your eCommerce site

(If implemented correctly, your competitors won’t know what hit them)

Here’s a high-level look at the types of links we build for all of our brands: 

• Web 2.0

• Guest posts

• Niche edits

• Press syndication

• High DR + tiered links

• Reactive PR

• Proactive PR

So, how do you build backlinks?

We build links from sites all over the world. 

Most of our clients are based in the United States, with a few in Australia, Canada, and the UK. These are the biggest English-speaking markets in the world.

So, when we’re building links for our US-based clients, we make sure that the website is (obviously) in English and the majority of the organic visitors are also US-based.

And for our clients that are based outside the US, we build links from sites based in their region.

Let me give you an example:

We’ve got two brands that are based outside the US.

We work with an Australian brand, we also build Australian-based links for them —- From .com.au sites, as well as standard .com sites. 

And the other is a Canadian brand, so we build links from sites with .ca —- which is the Canada extension, as well as standard .com sites. 

Look…

Building links is as simple as asking and being willing to pay money for the link. Please don’t overcomplicate this.

No, you do not need the perfect cold email script. You could have the best script on the planet but that’s not going to get you any free links.

Whether you like it or not, you have to be willing to pay for those links.

All you have to do is tell them that you’re willing to pay and 99% of the time you’ll get a link.

They’ll either 1) ask if you have a budget or 2) tell you what the price is. 

Most of the time, there’s a bit of flexibility on pricing – just ask. 

Now, where do you build them to?

Everyone talks about building links BUT no one tells you where and how to do that.

There are dozens, even hundreds of pages on your site and each and every single one of them needs links.

Here’s how we structure the link destinations:

• Web 2.0 → Home page

• Guest posts → blog posts

• Niche edits → blog posts

• Press syndication → new blog posts

• High DR + tiered → home page & collection pages

• Reactive PR – home page

• Proactive PR – home page

You’ll notice I didn’t mention anything about product pages. 

That’s because Google ignores most links to product pages, except in rare cases of high-volume PR. 

So if you’ve spent money on links to product pages, I’m sorry to be the one to tell you this…  But those links are worthless. 

Reach back out to those sites and see if they’ll change the link to another page on your site.

If you want a step-by-step process for building high-quality links for a steep price of $0, I dropped a video the other day that has the exact PR pitches I’ve used to land dozens of links for our brands: 

Check it out here:

Kai Cromwell