I built an eCommerce SEO course

This announcement is a few weeks later than I thought it’d be, but you’re quite literally the first to hear it.

I built an eCommerce SEO course.

I told myself I’d never do it.

Why?

Because I never paid for a course myself when I first learned SEO.

Mostly because I was broke, but also because I wasn’t sure that I was fully invested in SEO as a career.

So I took the long way to learn — watching every YouTube video and reading every Backlinko blog I could find.

I was investing my time instead of my money — how naive I was.

Even with 10+ hours of screen time per day, I felt like I could barely scratch the surface. And it took me 12+ months of banging my head against the wall.

Until…

I met my first SEO mentor.

And slowly but surely, he helped me organize all of my thoughts into systems.

He taught me what to spend my time on, and what not to waste it on.

How to tune out the noise.

And ultimately, how to get results.

Flash back to March of this year.

I’m sitting on a 5-hour flight back to LAX, reflecting on the last few years of my life, my career, and my agency.

Most of my thoughts that flight were fleeting.

Here one minute, gone the next.

But I had one that just wouldn’t go away, even when I landed.

“What if I built a course that could both cut out the noise of SEO and give eCom brands & newer SEOs access to me as a mentor?”

The one rule I gave myself was that the course had to be 100% unique from any other SEO course that I’d heard about or seen shilled on Twitter.

The concept was simple: I’d build an eCom brand of my own and then walk through the initial strategy build and execution for the next 6 months.

And so, 5 Hour SEO was born.

It’s broken down into 7 modules:

1. Introduction to SEO: the eCom SEO basics

2. Technical SEO Fundamentals: video walkthroughs from my agency’s head developer

3. Advanced Keyword Research: how I do keyword research, with my eCom brand as an example

4. Content Creation and Optimization: how to leverage AI & content editing to consistently rank your content on page 1

5. Link Building Strategies: featuring introductions to my favorite link building vendors & tools

6. SEO Analytics and Performance Tracking: how to make sense of your progress

7. SEO Maintenance and Future Trends: how to execute your strategy every month, for the next 6 months

That’s 5 hours of content.

And between Modules 3 & 4, you can book a one-on-call with me so I can preview/approve your 6 month strategy. This call comes at no additional cost.

I also added in a few bonuses:

1. SEO Software Review - which tools to buy (and not to buy), and what they’re best used for

2. Skool Community - connect with other eCom brands and ask questions to facilitate learning conversations (you can ask me questions too)

3. Personalized Website Audit - a 5 minute Loom audit of your site, performed by yours truly

4. Recorded Group Q+As - I’ll host monthly Q+As where you can ask any question you want about SEO or your brand specifically, these calls will be added to the Skool community so you can reference them later

5. SOP Videos - a comprehensive library of the SOPs I use at my agency to manage content creation, link building, content updates, and so much more

6. Breakthrough Niches - the top 5 niches I believe are blue oceans in eCommerce SEO

7. Technical SEO Guide for Shopify - a 100+ page PDF that walks you through exactly how to perfect technical SEO on your site

8. 5 Custom GPTs - to help you create product & collection descriptions, plus a few that I built to accelerate your blog editing progress

9. Content Calendar Template - the same template I use for all 20 brands at my agency

And 3 more bonuses — all designed to help you succeed with less than 5 hours per month of your time.

Get it here: 5hourseo.com.

Kai