My camera is taped for privacy concerns

In case there was any ever doubt, black hats are still winning most SERPs.

And they’re definitely making the most money.

But some people are still scared to step over to the dark side — why?

Google is not the All-Seeing Eye, at least when it comes to link building.

Big tech & data are another story, I’ve got my MacBook camera taped as I write this.

You can pay for links. You can manipulate Google. You can build Private Blog Networks (PBNs).

All of these work if you do them correctly.

I had this chat with another agency owner the other day, and we talked about how the line has become blurred between white & black hat SEO lately, creating this gray hat area where he, myself, and most other SEOs exist.

Sure, we pay for links. But so does everyone else, so it’s hard to say it’s black hat anymore.

In any case, our conversation was so much fun that I decided to record a video that recapped everything we chatted about, specifically how different tactics are categorized as black, white, and gray hat.

It’s only 5:31 — you can watch it while you wait for Cuppa to finish writing your next blog.

I hope it sparks your curiosity — it should! There are a lot of ways to beat Google, you should learn all of them.

Here’s the full video:

See you on Monday.

Kai