I cracked SEO

This past weekend, I drove down to San Diego to visit a friend.

On the way down from LA (about 2 hours), I listened to a podcast episode.

I love to listen to music when I drive, but I’ve found a handful of podcasts that I like to listen to every once in awhile.

This particular one was an episode of My First Million.

They’d interviewed a billionaire who had built & exited 3 companies.

He owes all of his success to one guiding principle.

Any guesses what it is?

It’s an ancient Chinese proverb, first attributed to Confucius.

The man who chases two rabbits, catches neither.

In short, it means to put all of your attention one thing, rather than trying to do too much at once.

This man is a god damn billionaire — he wasn’t chasing just one thing at a time.

But he does have a limit.

He only engages with 6 projects at any given time.

I won’t be a billionaire in my lifetime — you likely won’t either.

So for the sake of argument, let’s assume he’s smarter than us.

If he can handle 6, you & I can handle 5.

And so, when I got back from San Diego, I ripped this video.

The only 5 things you need to do in order to be great at eCommerce SEO.

Give it a watch here:

See you Friday.

Kai