I deleted 369 blog posts

Okay, it wasn’t by accident.

But earlier this week, I archived 369 blog posts on a client’s site and redirected them to the parent blog page.

Why?

Because they sucked.

Of the 500 or so blog posts they had, most of them were dead weight.

By dead weight, I mean they each had less than 100 impressions over the last 6 months.

That’s less than 17 impressions per 30 days.

A page that just gets 17 impressions in an entire month is absolutely worthless to your website.

Get rid of it.

This is called content pruning.

It’s the process of removing low quality or otherwise low performing content from your website.

Imagine Google evaluating your site on a scale from 0-100, where 0 is the worst website on the entire internet and 100 is the best website that Google has ever seen.

Call it a Quality Score.

Now imagine that your Quality Score is 60/100.

A fairly respectable score, sure, but nothing to brag about.

Now imagine that you got rid of 369 shitty pages on your site.

Two things are going to happen.

First, your Quality Score will go up. Difficult to say how much, but it will increase.

You’ve trimmed the fat. Without 369 extra pounds hanging off your site, you’re much leaner, faster, and more effective.

Second, your backlinks will become much more effective.

Why?

You’ve reduced the number of pages on your site.

So rather than the value of 1000 backlinks being spread across let’s say 1000 pages, that same value is now spread across just 631 pages.

As a result, each remaining page immediately becomes more valuable.

It doesn’t have to “share” link equity with some random, low-value blog post.

The link equity is essentially concentrated in fewer pages, making them all stronger individually, and as a result, the entire site more capable of competing for #1 rankings.

If your site has pages that don’t get any traffic, you either need to help them get traffic or get rid of them.

No dead weight.

Kai

P.S. This is one of the many techniques I teach in my SEO course — grab yours now.