Never test things on your client's sites. You MUST always test new things on your own site before doing them on your client's sites.

LISTEN:

What I’m going to tell you right now must strictly stay between you and me.

Because I don’t want someone screaming:

FBI OPEN UP!!

👮

And then destroy my front door and show up with a full SWAT team after a good Thanksgiving.

Anyway, let’s dive into today’s email.

Now…

Oftentimes there are things that I want to do, but I really can’t… 

Because I don’t have enough time.

You see,

I’m building a new site and don’t really have the time to write all of the content because I’m primarily focused on the agency.

And the site is in a space that requires a lot of up-to-date articles that are news-related.

BUT…

I still want to publish content on the site.

So what am I doing?

I found my BEST TEN competitors.

And located their RSS feed, and whipped up an automation to export those RSS feeds into an Airtable database.

So without doing any complex content gap or having to constantly monitor my competitors, I get an updated look at any new content they’ve published. 

Every. Single. Day. 

Once each day, I open Airtable and I see which articles they’ve published. 

And if 2 of those 10 brands have written an article on the exact same subject or news event.

I click a button in Airtable, which triggers a sequence that looks like this: 

ChatGPT, read both of these articles, then spin me up an article that paraphrases both of them in your own language. 

“Paraphrases” is the key part of this, so I don’t get flagged for plagiarism. 

Now, I’m keeping up to date with my competitors and I’m doing maybe 1% of the work. 

They have full content teams writing these articles and doing research, but the SEO foundation of their site sucks. 

My foundation is EXCELLENT and I’m just piggybacking off of their hard work. 

Ah, the sweet smell of capitalism. 

This is what my workflow looks like, once per day: 

> Open Airtable

> Read article headlines

> See that two brands have written about the same topic

ChatGPT: “Do you want this article written?”

Me: YES!!

ChatGPT: “Do you want another article written?”

Me: YES!!!

ChatGPT: “Do you want to write another article?”

Me: YES PLEASE!!

ChatGPT: Do you want me to Google Maps their address and send three armed men to their doors and they never publish content again so it becomes easier for you to rank?

…

…

…

Me: OF COURSE, PLE—

Nah I’m just kidding 😂

Anyway…

It has made things soooooo much easier for me.

I click a few buttons and three blogs are immediately added as drafts to my CMS!

I didn’t even have to hire content writers to write them or even proofread them because…

They were short 400-600 word news articles – they quite literally just exist to match the cadence of my competitors. They likely won’t attract much traffic, I’m actually sitting down to write the pages that will be responsible for most of the traffic & revenue. 

I’m yet to win any keywords cause it’s a very new site — it’s probably around 30 to 40 days old.

But I will definitely keep you updated on the progress.

So, the million dollar question…

Should you be doing this?

I’m not advising you to do this.

I’m honestly just telling you what I do – proceed at your own risk.

But if your moral compass is stronger than mine… then what you could do is: grab the RSS feed, put it into a database, and keep an eye on what your competitors are publishing.

At the very least this is cheaper and easier than running a content gap analysis on Ahrefs or SEMrush

Most of all…

IT’S FREE!!

Pretty sweet deal if you ask me.

The RSS feeds are 100% FREE.

And if you don’t know how to find a web page's RSS feed then just Google:

“How to find a webpage’s RSS feed” and you’ll find it.

There are a lot of methods out there but I’m not going to break all of them down.

If you’re willing to try it then please be my guest.

Anyway, that is all for today.

Hope you have a great weekend 🙂

Until next week,

Kai Cromwell.