Fix your shit in 7 minutes

I played pretty much every sport as a kid.

Soccer, baseball, basketball, cross country, swimming, volleyball, even hockey.

I was good at most of them — and extremely competitive in all of them.

(read between the lines) I wasn’t used to losing.

I remember after one particular volleyball tournament from when I was younger, the USAV Junior Beach National Championships.

My partner & I had gone undefeated in qualifying, we thought we were the shit.

We flew out to California for the Championships — we got worked.

0-5 on the weekend, not a single win.

I was in a terrible mood when we flew home and got back to training (not my finest moment, I’ll admit).

My dad happened to be our head coach (a story for another time, lol).

And through all the years of wins, losses, and grueling training sessions, this is the best sport-related advice he ever gave me:

Fix your shit.

My partner & I were still hung up on the embarrassing defeat from the weekend, and it was evident in this particular session.

We were slow, unfocused, and continued to make error after error.

He yelled those three words across the sand, followed by a brief elaboration.

I don’t know if it was what he said that fixed our attitude or a general sense of fear, but it worked.

And today, I’m going to show you how to fix your SEO shit.

Scenario: You wrote a new blog a few months ago, followed all of the on-page best practices, built internal links, and even a few backlinks…

But it doesn’t rank.

Time to fix it — this will take you less than 7 minutes.

1. Go to KWoptimizer.com and create a free account.

2. Enter your page’s URL in the “Target URL” box.

3. Go to Google Search Console, filter to just that page, then download the Excel file.

4. Go back to the KW Optimizer app and upload the Excel file.

5. Click “Get Result”

6. Filter “Mentions” to 0 and 1 (this will show the queries that you’re receiving clicks & impressions for but only exist once or even zero times on that page)

7. Surgically go through the page copy and add these queries to it, especially headers if possible

8. Wait a few days, then watch your rankings & traffic start to increase

This is one of three steps we use to update old or underperforming blog content.

And between you & I, I think this is the most underutilized approach for doing so. I talked to several SEOs who don’t do anything like this.

Oh yeah, and it’s totally free.

Now, go fix your shit.

See you on Monday.

Kai