"You need this."

SEO is a trap.

Not just for new brands, even for 8-figure brands.

It’s a trap because most people don’t understand it.

And the people who are selling it know that.

They prey on your lack of understanding.

So you’re sold anything & everything because you have no idea what to believe.

You don’t know what is right or wrong, up or down, left or right.

Good or bad.

You’ve seen Fiverr merchants sell 5,000 backlinks for $50.

You know that’s a trap.

Just like you know that pure AI content is also a trap.

But there’s one thing that continues to get you.

Technical SEO.

I’ve said it hundreds of times—but apparently—I must say it again.

Technical SEO matters very little to you.

But because you don’t understand it, you fear it.

And because you fear it, that makes it incredibly easy for people to sell it to you.

They tell you that your pagespeed is too slow. “You won’t rank on page 1.”

This is almost always untrue.

They tell you that you have duplicate or missing meta descriptions. “This could get you penalized.”

These aren’t a direct ranking factor — very little cause for concern, and absolutely zero need to worry about a penalty.

“Your site isn’t optimized for mobile.”

In almost every case, unless you have the IQ of a turnip, your site probably is mobile-optimized.

Every single CMS on earth has reactive themes. You could literally pull your iPhone out of your pocket and figure this out.

Again, this is untrue.

But you don’t know this, and because you’re scared of what you don’t know, you let them sell you on it.

Do not let yourself be sold.

Not again.

And for the love of whatever higher power you believe in (or don’t believe in), do not make these same technical SEO mistakes.

I’ve seen a handful of 8-figure operators fall for them.

Don’t make the same mistakes as them.

Here we go:

1. Do not stress over pagespeed.

This is the easiest one to be sold on. Your conversion rate isn’t shit because your site takes 4 seconds to load. It sucks because your competitors sell it for less, your shipping rates are too high, or one of fifty other possible reasons.

But it is not your pagespeed — trust me on this. If you’re not even on page 1 yet, nobody knows how slow or fast your site is, because they haven’t seen it yet!

In my 2 years of running this agency, I’ve made pagespeed improvements one time.

One time.

And only because the client’s site had a load time of 11+ seconds. It literally crashed if you clicked through 3+ pages.

There are higher leverage tasks to do that will actually help you rank higher and make more money.

2. Do not hire an expensive web design agency.

That dropshipping case study video I just shared with you last time?

The one where he went from $3k to $343k in organic search revenue—yeah—that was a free Shopify theme.

No amount of design or customization is going to magically double your business. Just like pagespeed—your conversion rate is not a design problem—it’s an offer problem.

3. Do not pay for an SEO audit.

I can almost guarantee you that if you pay less than $500 for an SEO audit that it's entirely worthless. That person will just run your site through Ahrefs or Semrush and regurgitate the same info to you in a branded deck to make it look like they did something.

Truly, a 5 minute Loom audit is more valuable to you and I will do it for free.

I’ve already offered it to you for free — that offer still stands btw.

Just don’t pay for one.

4. Do not obsess over arbitrary metrics.

Thigns like DR/DA and 'Health Scores' from Ahrefs and Semrush mean very little.

They mean absolutely nothing without context.

This is the first ever eCom site I worked on as a freelancer. It’s a DR 11 site.

This is a brand I currently work with. Their health score is a 2 out of 100 according to Ahrefs.

Does that look like an unhealthy site to you?

Absolutely the fuck not.

Stop stressing about technical SEO — double, triple, and even quadruple down on your on page and off page efforts.

Peace.

Kai