4 Types of SEO

To nobody’s surprise, Google flexed their power on hundreds sites over the last few days.

They issued manual penalties to SEOs who were building in public, specifically those who mass-published AI content to climb the SERPs.

Google looked at them and said: You need to be made an example of.

And just like that, those sites were wiped off the map.

But let’s take a peek at Google’s Content Guidelines:

First off, AI content is not explicitly against Google’s guidelines. You just can’t mass publish — draft AI content, use a human editor, and drip publish your articles over an extended period of time to make it look natural.

Second, Google’s answer to “Why doesn’t Google Search ban AI content?” is incredibly simple to answer. They can’t.

They’re unable to detect AI content at scale (and yes, that means that most of the AI content detection tools are total bullshit as well).

So, where do you go from here?

Back to the basics.

I’ve worked in four types of SEO over the years: eCom, local, niche/media, and SaaS.

Google treats all of these sites differently, so what works for eCom may not work for niche sites, and vice versa.

I broke down the most important factors for each of these types of SEO, along with what makes each type so special.

I incorrectly assumed early on in my SEO career that what worked once would work again, even in a different niche. I was wrong.

Don’t be like me, watch this and quickly learn the different approaches to each industry.

See you on Wednesday.

Kai