I’m still hungover

First things first, the Miami GP was insane. 

I spent the whole weekend with my dad & best friend - it was a bucket list trip for all three of us. 

Great food, great drinks, and a great experience. 

If you get the chance to go, buy the ticket - don’t think twice. 

Speaking of, here’s one thing you absolutely should think twice about. 

Guest posts. 

Guest posts are the easiest & cheapest way to build links at scale. 

You write a 1000-word blog with AI (takes <5 minutes) and you pay a fee ($100-$500). 

From an operational standpoint, there’s no easier way to build links.

Link insertions take time to find. Link exchanges aren’t scalable. And PR is more intensive all around. 

But from a website perspective, most guest posts are as bad as Logan Sargeant in the Williams car. 

They cost you hundreds of dollars (in Williams’ case, hundreds of millions) and they don’t score you any points with Google. 

Why? 

Simple, because 99% of guest posts are orphan pages. 

When you pay a website to publish your guest post, there’s no contract of any kind - it’s a 1 to 1 transaction. 

You pay the fee. They hit publish. End of transaction.

Unless the content is unbelievably good & highly relevant to their other content, they have no reason to do anything other than hit publish. 

They won’t submit an indexing request in Google Search Console for the new post.

They won’t build any internal links to it. 

And without either of these, your guest post will float around on the internet for eternity, never to be crawled by Google or viewed by a single soul. 

So all that money that your agency spent on that 72 DA website? 

Yeah, it was all a waste. 

Unless of course, you work with me. 

I told you that guest posts are the easiest & cheapest way to build backlinks at scale - our team regularly builds guest posts. 

We also build link insertions, run press syndication campaigns, engage on Reddit, and land links with HARO. 

But there’s two things we do differently than every other agency when it comes to guest posts, specifically: 

One, we ask the publisher to link to the guest post. We make it stupid simple by finding the URLs they should link from and suggest the anchor text that they may use. 

Sometimes they do it, sometimes they don’t. 

But in the case that they don’t add any links, we have step two. 

We build 10-20 tiered links to the new guest post. 

Within a few days of building these, Google not only indexes the page but the guest post also starts to receive traffic. 

Now, the guest post is a valuable piece of content for the publishing site, and more importantly, my client’s website. 

Little things like this are what I alluded to on Friday when I told you that all I think about is MRR. 

Doing traditionally unscalable things like building tiered links to guest posts helps me deliver better results for brands. 

Better results >> more case studies >> more signed clients >> higher MRR >> increased salary for myself & my employees. 

It’s all connected. 

Talk to you Wednesday. 

Kai