Rank your site without paying doc a dime

Initially, when EEAT was first coined in the SEO world

Which stands for Experience, Expertise, Authoritativeness, and Trustworthiness btw

Everyone thought that the best way to do it was to add an author byline to their blog page.

So… everyone started adding bylines from doctors, lawyers, and professors to every blog post. 

In fact, entire companies spawned out of this concept. You could pay a doctor $50-100 to essentially just add their name to your blog after drafting it. 

Crazy, right? 

So much for TRUST. 

Anyways, moving on.

Google is a link-based algorithm and largely operates on how things are connected not only on your site, but on the entire internet. 

This is where terms like entity SEO & semantic SEO come into play. 

Now… here's where things started to get preeetay interesting:

To exploit this part of the algorithm, blackhat SEOs started to get creative.

And here's what I mean by that…

Instead of adding an author byline to their website, they’d create hundreds of fake entities. 

One such example was building fake LinkedIn profiles. 

Yep, you read that right – there are fake doctors on LinkedIn. Just an AI photo and a fake medical history to go along with it. 

Instead of paying $50-100 per article, they could create tons of fake medical profiles, and then use them as authors on their website. 

Now it looks like their site has tons of EEAT – I mean it was written by dozens of doctors, how couldn’t it? 

So they're now considered to have sufficiently demonstrated EEAT to Google’s algorithm, Google quality raters, and standard visitors. 

Many people go so far as to pay for an IMDb profile, which basically means you were at one point in a TV show or movie. 

Only costs a few hundred dollars and you’re listed as an extra in a long list of post-film credits that nobody watches. 

But hey, you rank #1 on Google. 

As of my knowledge, Google doesn’t have a way to combat all of these entity “stacking” methods, at least not at scale. 

And as of my most recent familiarity with LinkedIn, I don’t think they have a feature that requires you to verify where you went to college, so this still works to a degree. 

So for the people who think that you have to get a doctor on board to write your content for you?

IT’S NOT TRUE.

You can just make up a doctor’s profile on LinkedIn and rank higher.

Now…

I’m not recommending this tactic, just sharing it. In fact, there’s a good to fair chance it’s illegal (impersonating a doctor, lawyer, or professor). 

BUT…

I can definitely show how you can rank your eCom site at the top of Google searches without creating a fake profile.

And it’s a hell of a lot simpler than what I just described.

Check it out: