so stupid

I’m gonna be honest… 

At this point, it’s difficult to take some people seriously.

I try to give everyone the benefit of the doubt, but some people make it so damn hard. 

A few days ago, I tweeted about how AI content makes it much cheaper & more efficient to cover topical authority and produce blogs. In turn, this will make backlinks more important because there are thousands of people who will pay a few bucks each month to write hundreds of blogs. 

But there are VERY FEW of your competitors who will actually spend money on backlinks – this is where you beat them. 

Someone responded: 

==========

“Have you tried AI content though? 

Doesn’t really work well unless you have a subject matter expert.”

===========

Okay, I’m going to go on a rant for a bit here but…

Come on man, read the room.

EVERYONE IS USING AI!

We use AI content to generate first drafts of blog posts, then our Head of Content manually edits each one with her array of subject matter expertise. 

She used to manage content at the most reputable online learning platform in the world – she has more subject matter expertise (on any given topic) than literally everyone reading this email combined. 

Do you have any idea how much time this saves us?

It used to take us 4+ hours in most cases. Now, it takes us <2 hours. 

It’s more efficient to do so and our content quality has 10x’d since we’ve flipped to this process and I hired the Head of Content.

Last week, I had two founders that we work with tell me that they noticed a SIGNIFICANT IMPROVEMENT in our content the last few weeks since the hire. 

It would be insane to think that we could deliver the kind of results we do for Shopify brands just by using plain AI content. 

We write extremely high-quality content and build even better links. 

We also use a ton of artificial intelligence and automations to do so. 

Why? Because I like to get shit done and make money – that’s why. 

It’s been well over a year since the most effective & accessible AI tool was rolled out to the public – OpenAI’s ChatGPT. 

If you continue to refuse to use AI to help you write your content, I cannot wait for the day that we compete against each other in the SERPs – I will bury you. 

You are not better than everyone else because you don’t use AI. 

In fact, you’re worse. Every person that’s outranking you and making more money is using it. 

You are dumb for not using it – get off your high horse and start making some moves. 

If you don’t want to be dumb and get buried in the SERPs by someone like me, then... you 100% need to lean into AI. And once you’ve got that taken care of, shift your focus to link building.

I recently posted a video on YouTube, and trust me, it’s probably one of the best link-building guides on YouTube.

Watch here:

Until next time,

Kai Cromwell