The sweetest slice in SEO

The SERPs are absolutely fucked right now. 

The entire first page is crowded with ads, parasite plays, and now, forums like Reddit & Quora. 

But hey, this is a game. 

And if you don’t like the way it’s being played; that’s on you. 

You need to find a way to win, no matter what Google throws at you. 

Enter Reddit & Quora shitposting. 

Well, not exactly. But it’s pretty similar.

As you know, Reddit and Quora are crushing the search results right now.

And a lot of people wanted to know how they could use it to their advantage.

So…

I decided to dive in and see how it works for myself and see what other people are doing.

I’ve also hired someone to do it for our brands and he's absolutely killing it.

Now, Reddit and Quora function completely differently.

You see…

Reddit is more discussion-based while Quora on the other end is more question and answer-based.

So… how can you use them to your advantage?

Before we begin the entire process let’s get one thing straight.

Your linking to a site from Reddit or Quora is a no-follow link.

You’re not going to get your pages to rank #1 because you built dozens of links on these forums (at least, not right away).

However, it’s a positive signal in the scheme of Google’s algorithm.

So it’s worth doing.

For example:

Let’s say people are talking about your brand on Reddit – Google will identify and look favorably upon your site as a result of it. 

So how do you do it? 

There’s no exact science to the process, but the theory for both of these platforms is relatively the same. 

Let me share with you what I’m doing: 

1. Get a VA (at least 1, we use a handful across all of the different brands)

2. Have them create 3-5 Reddit and/or Quora profiles with different emails. Do not name them anything related to your brand – you want this to look natural & organic, remember?

3. Start posting, commenting, answering, and up/down voting. Your goal is to behave like a normal forum user while subtly promoting your brand.

For Reddit: 

Use the search bar to find relevant threads & comments in your niche, then actively contribute to those threads. Two ways to do this: 

• Find active subreddits in your niche, then write a helpful thread that links back to your website. I shouldn’t have to say this… but just add one link, make it look normal.
  

• Find existing threads in your niche and then post helpful replies with your link.
  

You don’t have to link your website every single time you post. In fact, you shouldn’t. People are very invested in their time spent on Reddit – they will flag you for spam if they suspect you’re spamming. 

Because let’s get clear about this – you are spamming; you’re just doing it thoughtfully. 

Example: 

I searched for “supplements” on Reddit, here are the top results: 

If you run a supplement brand, you can quite literally comment on all of these if you’re creative enough. 

Note: Don’t use the same Reddit account to comment on all of them, use a different one. Don’t copy & paste the same content from thread to thread. Don’t comment on the same thread with 2-3 of your accounts within the same day, especially if they all link to your website. 

For Quora: 

Use the search bar to find relevant threads in your niche, then drop helpful answers with a link to a relevant page on your site. For example, if you have a blog on your site that answers a person’s question, link to that, not your homepage. 

BE HELPFUL & don’t look spammy.

Example: 

I searched for supplements again; here are the top results: 

Respond to all of these. 

The end. 

Seriously, it’s pretty straightforward. 

The goal of these is to: 

1. Display positive search signals

2. Drive traffic to your site

3. Rank higher on Google (albeit indirectly)

These tactics won’t earn you direct backlinks or improve your rankings, but SEO is a pretty damn big pie, and this is one of the sweetest slices that you don’t want to miss out on. 

Until next time,

Kai Cromwell