The SEO tool that tells you how to make money

Google Search Console is the only SEO tool that will tell you exactly how to drive more traffic to your website.

Take a page on your site, any page.

Pull up its 3 month performance in Search Console, then look at the data.

What you see might surprise you.

Here’s an example from a client I work with:

We updated a set of 10 blogs this week that were written by the brand’s previous SEO agency.

We have a multi-step workflow that we run through to update blog content.

Competitor analysis. Adding & removing sections. Adding & removing internal links.

The works.

But sometimes, we get extremely lucky.

We don’t have to rewrite entire blogs.

Sometimes, we can just change the title, maybe a few H2s, and we’re off to the races.

The previous agency wrote a blog to target the keyword: “tool for putting on {product-type}.”

Semrush has it at 110 searches/month and a 0 KD.

By no means is this a bad keyword.

BUT, I still wanted to see what Google Search Console had to say about this page.

Here’s what I saw:

The keyword they targeted had an estimated 110 searches per month.

But in Search Console, the top query had only 194 impressions over the last 3 months.

(based on the position being in the top 10, you can reasonably assume that the number of impressions is nearly identical to the actual monthly search volume)

So in fact, this keyword was only getting about 65 searches/month, not 100.

If you combine the first two queries, that number is closer to 127 searches/month.

Based on the similarity of the two queries, I feel that the Semrush data is fairly accurate if you combine the two.

But I digress.

Let’s look at the click data now.

There are only 7 total clicks in the last 3 months on the top 2 queries.

And only 9 total clicks if you look at the top 3 queries.

That’s only 3 clicks per month.

ONLY 3.

That’s brutal.

But good news for me, Google Search Console literally tells me what I should do with this page instead.

Here are the other queries it ranks for:

These queries weren’t the original target, BUT they combine for 55 clicks in the last 3 months.

Just over 18 clicks per month, much less bleak than the 3 measly clicks per month from the original keyword.

So back to the content updating process…

Here’s what we’re going to do:

Update the title, meta title, introduction paragraph, and the first H2 to optimize for the queries that we are actually getting clicks & impressions on.

Oh, and add internal links.

That’s it.

I’m a simple man.

Google Search Console tells me what I should optimize for.

I do it.

Traffic graph goes up.

I’ve done this exact same analysis for a few people in my 5 Hour SEO community — they invite me into their Google Search Console and I give them the playbook they need.

Want the same? Join the community.

Kai