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Trump v. Kamala
My thoughts on the debate
I’m totally kidding.
I refuse to pollute this newsletter with politics.
So instead I’m going to save you some money.
Delete your Ahrefs account.
Or Semrush.
Or whatever SEO tool you pay for to do keyword research.
Google Search Console is the absolute best place to get keyword data for your site.
Why?
Number one, it’s free.
Number two, it’s first party data, so it’s extremely accurate.
Number three… Do you really need a third reason?
I just dropped some absolute sauce in my paid community yesterday about how to use GSC data to manipulate anchor text in your favor.
So that you can not only rank faster, but rank for keywords that Semrush and Ahrefs don’t even know about.
Here was the feedback after I dropped the video:


I even sent the same video to the Head of Content at my agency.

I just spoke to her at our weekly standup meeting; she said in her 10 years of doing SEO she’d never once heard of that.
Honestly, I can’t believe I hadn’t sent her the video earlier.
Sometimes I learn things and ingrain them so quickly in my brain that I forget to tell anyone about it.
But that’s part of the beauty of my course + paid community.
It’s not just a course.
I answer questions daily in there, both via DMs and community-wide discussions.
And when I learn something new, or have a random thought that I think will be helpful to everyone in there, I quickly record a Loom and send it out.
It’s a constant stream of extremely valuable information, not just a one-and-done course where you don’t learn anything.
Which is why when we hit 50 members, I’m raising the price.
We’re at 41 right now.
Kai
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