The ultimate guide to optimizing your collection pages

Without a doubt, the most important pages on your Shopify store are your collection pages.

I refer to them as money pages because those pages, when optimized correctly, they’ll make you a ton of money.

Now, a common mistake a lot of brands make—especially in the early stages—is that they tend to not optimize their collection pages at all.

Huge mistake. 

Because when it comes to scaling your organic search revenue, these pages will be the primary drivers.

Here’s why:

• Consumer psychology indicates that customers want to shop for multiple products (a collection) rather than be funneled into a single product.

• You can creatively manipulate these pages to rank for more keywords.

• You can build backlinks directly to collection pages, whereas Google tends to ignore backlinks to product pages.

 So, now comes the big question...

“How do you optimize your collection pages?”

Well, I’ve just posted a detailed guide on YouTube showing you exactly how to do that. We use the exact same strategy for all of our brands to make them a metric shit tonne of money. 

Most recently, this strategy helped a brand increase their monthly organic search revenue from $12,000 to $30,000 and rank #1 for their target keyword, ahead of a competitor 10x their size.

Watch the entire guide here:

Until next time,

Kai Cromwell