"Your VA builds better backlinks than him"

I have a friend that runs a link building agency, and last week we were catching up.

I ran him through the link building system we use at my agency — it’s a simple, 5 step system.

I trained one of my VAs on the system, and he now manages 80% of our link building.

The other 20% is me testing new links and reviewing the links that he’s chosen.

My friend and I share a mutual friend, another SEO.

His link building system, or lack-thereof, came up.

"Your VA builds better backlinks than him."

I laughed, but I wasn’t surprised.

Link building is tough.

And truth be told, it’s an operational pain in my ass.

It slows things down.

Most SEO agencies that I know just outsource their link building.

They sacrifice their client’s link quality for efficiency in their own business.

Unsurprisingly, those same agencies have a much higher churn rate than me.

They don’t get results, so clients leave. Then they have to find & sign new clients, and the process repeats itself.

Getting clients is hard — it’s much easier to produce really good results for the clients I currently have and retain them for years.

This 5-step link building system is one reason that our retention is so strong.

I taught my VA to do it in 30 minutes — you can learn it in this 16 minute video.

It covers:

• the 5 step QA system I use to build backlinks at scale

• which pages on your eCom store you should build links to

• which anchors to use (for specific pages)

And most importantly, it answers one of the most hotly contested questions in all of SEO?

“Should you pay for backlinks?”

Give it a watch, drop a comment on it and let me know what you think.

Announcement on Friday.

See you then.

Kai