The Warren Buffet of SEO

Last Friday, I had a catch up call with one of the brands I work with.

We chat every month — shoot the shit, talk results.

This past Friday marked exactly 1 year of working together.

It’s been a hell of a year.

Here's a glimpse of their top keyword rankings:

They practically own the top 3 spots for every keyword in their niche.

Their organic search revenue has grown from $12k/mo in May 2023 all the way to $92k/mo in May 2024.

An extra $80,000 per month…

As for the keyword rankings:

> Their collections now rank on page 1 for 1100 new, non-branded keywords.

> 426 of those same keywords rank in the top 3 spots

> 88 of those rank number 1.

This is easily some of my best work.

And in the last 12 months, we’ve built a great relationship.

Funny enough, I remember that when we signed the contract, the brand was nervous about the termination clause.

We don’t have 12 or even 6-month contract minimums.

Each contract is month to month.

I’ve had several other agency owners ask me why I don’t sign longer contracts.

Simple, I’m so confident that we’ll get results — I don’t need 6 months “for SEO to work.”

I need less than 3 months.

Anyways, the brand wanted to adjust the termination notice from 30 days to 14 days.

They’d previously worked with an SEO agency that held them in a 6-month contract and didn’t produce any results.

They were apprehensive — I get it.

I probably should’ve pushed back, but I didn’t.

We dropped it to 14 days.

Contract signed — and well, you know the rest.

SEO results are definitely possible in the first few months.

But the real money stacks up over years, not a few weeks.

If you’re investing in SEO, don’t get so caught up in the first 90 days, think about the next 900 days.

Catch you Wednesday.

Kai